Enduro System Furniture


Unlocking Opportunities: Investing in Enduro's Vision for Growth and Partnership
Mon, 21/08/2023 - 10:24
Unlocking Opportunities: Investing in Enduro's Vision for Growth and Partnership

Unlocking Opportunities: Investing in Enduro's Vision for Growth and Partnership


As the CEO of Enduro Business Furniture, a pioneering office furniture business in Indonesia, I am delighted to present an exciting opportunity for potential investors to join us on a journey of innovation, growth, and global collaboration. With two key objectives in focus – finding shareholders who align with our vision and exploring overseas furniture partnerships, Enduro is poised to create a lasting impact on both the industry and the Indonesian economy.


Indonesia's Future: A Magnet for Foreign Direct Investment

The largest economy in Southeast Asia, Indonesia- is set to be Asia’s next superpower. Indonesia's economic landscape is evolving at an unprecedented pace, positioning itself as an attractive hub for Foreign Direct Investment (FDI). According to data from Trading Economics, Indonesia has been consistently improving its FDI attractiveness over the years. This trajectory is supported by Indonesia's commitment to creating a domestic-friendly environment, streamlining regulatory processes, and investing in infrastructure development. As we look forward, the government's strategic initiatives are set to catalyze growth across various sectors, including our very own – the office furniture industry.

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Source: Trading Economics, Indonesia Foreign Direct Investment

Government Mandate for Local Product Usage

One of the noteworthy elements shaping Indonesia's investment landscape is the government's focus on promoting local industries and using local products. The policy to mandate the usage of local products, as highlighted in the report by JICA Mirror, underscores the government's dedication to fostering domestic manufacturing, bolstering local businesses, and ensuring sustainable economic development. Enduro's dedication to producing high-quality office furniture sustainably aligns seamlessly with this mandate, positioning us as a key player in supporting the Indonesian economy while maintaining international standards of excellence.

Indonesia’s Domestic Component Level

The new Domestic Component Level (TKDN) policy requires companies to use 40% domestically produced goods. This policy aims to promote the growth of the domestic manufacturing and boost local economic development.

For the office furniture business, this regulation implies that companies operating in Indonesia, need to ensure that at least 40% of the components and materials used in their products are locally sourced. This aligns with Enduro's commitment to quality and sustainability while supporting the government's vision of strengthening local industries- we are proudly 100% Indonesia.


Investing in Enduro: A Gateway to Global Collaboration

At Enduro, we are not just in the business of office furniture; we are in the business of transforming workspaces and enhancing productivity. As we embark on our journey to find shareholders, we seek individuals and entities who share our passion for innovation, quality, and growth in furniture industry. Your investment in Enduro not only signifies a commitment to our vision but also presents an opportunity to be part of a dynamic, forward-thinking team that is reshaping the future of workspace.


Exploring Overseas Furniture Partnerships: Enduro as a Distributor

Enduro is also exploring overseas furniture partnerships to diversify our product offerings and provide our clients with a wider range of choices. Enduro aims to become a prominent distributor of internationally renowned office furniture brands, bringing global excellence to the Indonesian market. By collaborating with overseas manufacturers, we not only expand our product portfolio but also contribute to the exchange of design philosophies and industry expertise.


Are you in?

As Indonesia stands at the cusp of a transformative era, Enduro invites potential investors and businesses to be part of our exciting growth journey. Our commitment to quality, sustainability, and local industry support aligns with the government's vision for economic prosperity.

Join us as we revolutionize workspaces, tap into global partnerships, and drive positive change. Together, we can contribute to Indonesia's thriving economy.

Contact us today to explore how your investment can shape the future of Enduro and redefine the way we work :



To find out more about Enduro, visit here: https://enduro.co.id/en/about-us.html

Factory / Head Office
Address : BSD Taman Tekno Blok F1 Unit E Tangerang Selatan Banten 15314
Phone : (+6221) 7587 8787
Fax : (+62) 7587 8788
Email : info@enduro.co.id
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